|
Take
Search Engine Quiz!
Essential
Tools
Maximize
Google Adwords ROI
Link
Building Software
Axandra
Search Ranking Study
Free
Trial WordTracker
AdWords
Select Report
Web
Position Gold
Search
Engine School
|
|
SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
Pay Per Click (PPC) vs. SEO
PPC advertising vs. SEO advertising
These following acronyms are probably two of the
most important terms in the world of Internet advertising:
PPC and SEO.
First we have PPC. This is also called CPC. This
stands for Pay Per Click or Cost Per Click advertising.
In other words you are paying each time someone
clicks on your link.
The second term, SEO stands for Search Engine Optimization.
SEO is the process of building a website that is
search engine friendly. Search engine friendly means
that Google can find your site and once found it
will know what the major keyword points you are
trying to make. Also it will determine when to show
your URL to prospective web surfers based on your
keywords. There are many other search engines but
Google is largest for the moment so you should optimize
your site for them.
If you are a small business person with limited
funds which program should you do PPC or SEO? My
answer is both.
A PPC program from Overture or Google is a relatively
quick traffic generator. You give those companies
your keywords and if those keywords have any traffic
at all you will get some visitors. This type of
program can be up and running within 24 hours. The
huge advantage of the PPC program is the uptime
speed and quantity of targeted traffic.
The huge downside is cost. PPC programs can get
expensive very fast. $0.10 per click doesn't sound
expensive until you get 10,000 clicks in a month.
That means you just spent $1,000 on that one search
term!
A SEO program is extremely slow and very tedious
to get going. If you don't know what you are doing
it can cost upwards of $3,000 to have your site
optimized.
The good news about a SEO program is that you can
learn how to optimize your site yourself. It takes
trial and error to see what is working. It also
takes knowledge of how search engines work to get
them going correctly. I personally use LivePerson.com's
live chat to watch the search terms for all of my
sites in real time. Your server's log files will
also help you with your search terms. You can bet
your bottom dollar that if you do everything correctly
a SEO program will take you 90 days just to start
seeing results.
In this case results mean getting targeted traffic.
You need to have time and patience to give your
SEO program a chance to work.
There is no doubt that for immediate results the
PPC route is clearly the way to go. You will get
immediate results.
My suggestion is that as soon as you put your first
dollar into PPC you should start working on Search
Engine Optimization yourself. The reason is 90 to
180 days from now you can stop paying for some of
your PPC terms as the search engines natural abilities
start indexing and showing your web pages to visitors.
You need to force yourself to learn the SEO process.
A solid SEO program goes well beyond meta tags these
days.
The ultimate goal of advertising is to drive targeted
traffic. If you can get SEO targeted traffic vs.
PPC targeted traffic then you will place a lot of
money on the bottom line of your business. Placing
a lot of money on the bottom line is probably the
ultimate goal of your business.
======================================
David Peterson is an Internet Consultant specializing
in web advertising, and technical web sales. He
also owns and operates http://www.HomeBusinessIdea.info.
Home Business Idea focuses on providing free information
for small home based businesses. David can be reached
at: david@homebusinessidea.info
Return
to FREE articles index |
Search
Engine Marketing: Special
Reports from Page Zero Unleash Amazing Profits
with Google AdWords Select! You advertise your
product, service, or cause online. You've decided
to pay for targeted traffic on a "pay per click"
basis. And now you're considering Google
AdWords Select. Great decision. But if you
don't use the techniques taught in this
special report, you could cost yourself a
fortune. Use it right, and you'll clean up.
Limited
time Special
Get a FREE $10 credit toward your PPC campaign
@ Overture!
|
|
Visit Our Sponsor! WebPosition Gold