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SEO (SEARCH ENGINE OPTIMIZATION)ARTICLES
New Conversion Tracking Tools Offered by Both Overture and Google
by Merle http://MCPromotionsPress.com
Ever wonder if your keyword campaigns are paying
off? Hot on the heels of Overture, Google
Ad Words has announced its own free conversion
tracking tool. Advertisers can now track whether
users arriving via keywords are actually converting.
To add conversion tracking to your site, you'll
need to place a few lines of JavaScript to your
webpages. Be aware for "Privacy Concerns"
-- this code adds a small "Google Site Stats"
logo wherever it is added. Any user who is worried
about what information is being tracked can click
on the graphic for more information.
When a user clicks on one of your keyword ads and
is brought to your site, a cookie is set for 30
days. So even if they don't buy right away and leave,
if they come back and do buy, they can be tracked
-- as long as they return within that 30-day time
frame.
So what kinds of things can be tracked?
- Actual sales
- If a user subscribes to your Ezine
- If he visits certain pages
- Contact info (i.e., sales leads)
The above information can also be sent back to Google
and included in your monthly campaign reports. The
reports can show you conversion rates and the cost
per conversion. This data will tell you at a glance
if your keyword campaigns are working or not.
Since Adwords ads are also shown on Adsense partner
pages, it will help you decide if these visitors
are converting as well as the visitors from Google's
own search engine pages. If you'd like to opt out
of having your ads displayed on AdSense, you can
do that if you're not seeing a return on your investment.
Overture released what they refer to as "Conversion
Counter".
This is a new way to track if your search engine
keyword listings are converting. At the moment,
the service is free. Overture is calling it a limited
time free offer, but as rival Google's conversion
tracker is complimentary, it's possible Overture
will be forced to keep their tool free, too.
Overture's Conversion Counter can track essentially
the same things as Google's (sales, signups, sales
leads, etc.). To use it, you must copy a piece of
HTML code onto your sales or "sign up"
pages.
You can view your conversion results by day, week
or month. Simply log onto Overture's "DirectTraffic
Center" to view your stats.
If you haven't been tracking your keyword ad campaigns,
you now have no excuse. With these tools, you'll
know if you're throwing money away or putting it
to good promotional use.
**********************************************
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising
are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Free E-book on
how to
write "glowing" ezine ads.....Download
Now at
http://www.ezineadauction.com/ebooks/greatezineads.pdf
************************************************
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