5 Ways To Get Other Websites To Link To Yours
Title: 5 Ways To Get Other Websites To Link To Yours
©2003 Rick Rouse, RLROUSE.COM
In-bound links from other web sites to yours provide
two avenues to success for your site. First, the number
of quality in-bound links pointing to your web site
are a major factor that the search engines (including
Google) use to rank web pages in their databases.
Lots of high-quality in-bound links can help boost
a page into the "top 10" of a search engine's
search results page (SERP).
In addition to the search engine ranking benefits provided
by in-bound links, they are also a very steady supply
of referral traffic to your web site! If you are able
to attain a large number of links from quality sites,
you will get about as much traffic from referrals as
you get from the search engines.
The big question is "How do I get other sites to
link to mine?".
There are several techniques that you can use to entice
other webmasters to link to your site:
- Simply ask the webmaster for a link! If
your site can be a valuable resource for the other
site's visitors, send the webmaster a polite, personalized
email asking for a link. Tell the other webmaster
why a link to your site would be beneficial to his
visitors (and his site).
For example: Your site sells books about
web site promotion. Your web site would probably
be of value to the visitors of a site that features
web authoring books or tutorials. And since your
site compliments (but doesn't compete with) his
site, he may well be happy to give you a link!
- Offer the other webmaster a freebie in
exchange for a link. You could offer a free software
download, a free service (such as search engine
optimization for his site), or a testimonial for
his site (with your link in it of course).
- Write articles about a topic in your field
of expertise. Offer to let other webmasters
use the article on their websites or in their newsletters.
At the end of the article will be a "resource
box" that provides information about you and
a link to your web site. Writing free articles is
a major traffic-builder!
- Produce and distribute free ebooks about
topics in your field of expertise. Give (or better
yet sell) other webmasters the right to distribute
your ebook via their web sites or newsletters. Of
course, each ebook will have information about your
web site as well as a link to it!
- Exchange links with other web sites that compliment
(but don't compete) with yours. Do a Google
search on one of your target keywords. Contact each
webmaster with a personalized email explaining why
a link exchange would benefit both sites (be very
specific). Then ask to exchange links. It helps
to already have his "reciprocal" link
in place before you contact him with the URL of
the page on your site with his link on it.
There are numerous other techniques that you can use
to get in-bound links to your site. Simply use your
imagination. If you devise a well-thought out plan for
your link campaign and apply it with diligence, you
can watch your search engine rankings and web site traffic
steadily climb to ever new heights!
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Rick Rouse is the owner of RLROUSE.COM. He has
written several articles and ebooks about search
engine optimization and web site traffic-building,
some of which are available on his free CDROM:
"Super Webmaster Toolkit" available at
http://www.rlrouse.com/SEO.html
The
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