|
Essential
Tools
Link
Building Software
Axandra
Search Ranking Study
Free
Trial WordTracker
AdWords
Select Report
Web
Position Gold
Search
Engine School
|
|
How
to Turn Little Known Search Engine Positioning Secrets
Into Dramatic Success on the Web!
Search Engine Optimization for Travel Sites
by Eduardo Queiroz
I'm sure that everyone knows that the travel sector
is one of the most competitive online. There are
literally thousands of sites and the search engine
rankings appear to be controlled by the big corporate
travel sites. So where does that leave a small
travel business on the internet? Well, there are
actually still many opportunities for these sites.
The main focus of travel sites always seems to
be on the very popular keywords like "travel".
Getting a top 10 ranking for these very general
keywords is virtually impossible. Therefore, smaller
sites need to target words which give them a decent
chance of success.This requires a site to target
very specific phrases. For example, here are the
number of searches on Overture last month for
some travel related keywords:
* travel - 1481584 searches
* air travel - 88876
* adventure travel - 65840
* travel to Japan - 31321
* travel to thailand - 17540
* travel to michigan - 9868
Now, this shows that getting a top 10 listing
for the word "travel" would be great
but it also shows that getting a top 10 listing
for a very specific phrase would still be very
useful. This is where your focus should be.
Focus on as many specific keywords and phrases
as you can find. The more specific the better
because there will be less competition for them
on the search engines. There is also a good chance
that your conversion rate will be higher because
the people using specific phrases obviously have
a very good idea of what they are looking for.
Once you have a list of specific phrases that
you want to target, you need to make sure that
the search engines actually list you when people
do a search.Now, often travel sites will consist
of lots of pictures, maybe a form to allow people
to check prices and make bookings and a bit of
text.
Of these things, it's only the text that will
help with your rankings.So, if your site doesn't
provide much text, you need to add pages to your
site to target each of your keywords. The best
way to do it is to write articles. Have each one
target a particular phrase.For example, if you
want to target "travel to Michigan",
write an article about travelling to Michigan.
Include information on where people can stay when
they get there, what they can do on their holiday,
how often the airlines fly and so on.The search
engines love content so make sure that content
is what you give them.
The relevance of your page is determined by a
number of factors but the text on the page is
as important as any other when chasing rankings
for very targeted phrases.This approach does require
a bit of extra work but it will definitely pay
off in the long run.
-------------------------------------------------
You can find out more about how to optimize your
site in Rankings Revealed at http://praia.com/rv/
Hotels and vacation rentals discounted up to 65%
Hotel reservations at the touch of a button Search
for the lowest air fares http://travel-hotels-tourism.com/
-------------------------------------------------
TUTORIAL
HOME
|
Search
Engine Marketing: Special
Reports from Page Zero Unleash Amazing Profits
with Google AdWords Select! You advertise your
product, service, or cause online. You've decided
to pay for targeted traffic on a "pay per click"
basis. And now you're considering Google
AdWords Select. Great decision. But if you
don't use the techniques taught in this
special report, you could cost yourself
a fortune. Use it right, and you'll clean up.
Limited time
Special
Get a FREE $10 credit toward your PPC campaign
@ Overture!
|
|
