Search Engine Guide http://www.searchengineguide.com/ Search engine news. en-us Copyright 2003 SEOpro@searchengineoptimism.com Linking Campaigns Lead to Google PageRank Boost http://searchengineoptimism.com/SEO_Tutorial/Google_PageRank_boost.html One professional SEO, Barry Lloyd, has experimented with pricing structures for several years, and heÕs arrived at a plan that works extremely well for him. Paid performance. Should One Request Links to Inner Pages? http://www.searchengineguide.com/whalen/2003/0328_jw1.html Regarding your link building campaign, you don't need to go out and start an entire linking campaign around that one military gifts page. Having most links point to your home page is perfectly fine and works very well to build your PageRank. What SEOs Expect From Their Clients http://www.searchengineguide.com/kalena/2003/0325_kj1.html Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few of them. Building Link Popularity Improves Search Engine Ranking http://www.searchengineguide.com/buresh/2003/0324_sb1.html A properly executed link building campaign will help boost your ranking with many search engines, but this is only part of the benefit. The quality sites that have agreed to link to you will also send you highly relevant traffic. Using Keywords to Optimize Titles and Descriptions for Search Engines http://www.searchengineguide.com/whalen/2003/0321_jw1.html Every page is unique, and every optimization is unique. Therefore there will never be an optimum number of times to use any particular keyword or keyword phrase in any of the tags or in the page copy. You should use them in the way that makes the most sense for the particular page you are working on. Interview with Robert Clough of Search Engine Guide http://www.searchengineguide.com/articles/2003/0320_rc1.html A discussion about the origin of Search Engine Guide, the value of smaller search tools, and the overall state of the search engine industry. Working Well With Your Search Engine Optimization Firm http://www.searchengineguide.com/dunn/2003/0320_rd1.html A successful SEO enriched marketing campaign will require a few simple but crucial elements: timing, organization, and commitment. Understanding these elements and having realistic expectations is critical to the success of your search engine marketing efforts. Search Engine Optimization Basics Part 2 - Title Tags http://www.searchengineguide.com/beal/2003/0319_ab1.html Not only is the structure and content of the Title tag used by the search engines when calculating your webpage's relevance, but it is also displayed in most search engine results pages. It therefore needs to be carefully constructed in such a way that it influences your website's position in the SERP, but is also attractive enough to encourage a surfer to click on your link. Managing a Responsible Pay-Per-Click Campaign http://www.searchengineguide.com/buresh/2003/0317_sb1.html It is crucial to the success of the campaign that you pay a reasonable price for each visitor, that each visitor is highly targeted, and that you monitor your positions to maintain your exposure over time. Will Content Targeting Work This Time Around? http://www.searchengineguide.com/traffick/2003/0316_t1.html Google's mixed up some new secret sauce to better target keyword-based ads to topical content, but it seems as if this is a partial, evolutionary step towards fuller incorporation of semantic analysis into search.