Search Engine Workshops
. . . beginning and advanced workshops
tailored to meet YOUR specific needs!
Conducted by
Robin Nobles and John
Alexander
2-Day Beginners
Workshops | 3-Day Advanced Workshops
5-Day All-Inclusive Workshops
**Have you been to one of our workshops before,
and are you wondering if there's enough new material to come again?
Click here to find out why it's an excellent idea to
attend a Search Engine Workshop on a yearly basis!
2-Day
Beginners Workshop
(Is the Beginners Workshop "right" for you? Take
this prerequisite
quiz to find out.)
Get To Know You
Session
8:00 PM -- "Get to Know You" Session (an informal session
to get to meet participants informally on the evening before the workshop
begins)
Day One of Beginners
Workshop
Focus: A Solid Foundation in Search
Engine Marketing
8:00 AM to 8:30 AM -- Registration and Continental
Breakfast
8:30 AM to 9:00 AM -- Welcome and Introduction of
Participants
The Importance of Search Engine Marketing
- What is search engine marketing, and why is it so
important to the success of your online business?
- What are the differences between search engines and
directories?
- What are spiders, crawlers, and other "creepy
creatures" in the search engine industry?
What are Visitors Looking for when Searching for YOUR
site?
- The most important part of the "search engine
marketing" process is to choose the right "keywords" for your Web pages.
Learn effective "keyword research" strategies for boosting your chances
at getting highly targeted traffic that actually converts to sales.
- Hands-On Training!
We'll visit some of the participants' sites and offer suggestions
for keyword choices that are sure to bring in targeted traffic.
Lunch Break
Hands-On Training! Review of
Participants' Web Sites
Where Can You Put Your Keywords?
- Now that you've chosen your keywords, where can you place
them on your pages?
- Learn how to create captivating titles and descriptions
for your pages that are designed to pull in traffic to your site.
Creating Riveting
Content for Your Web Site
- What do search engines want to see when they visit your Web
site? Content! Learn how easy it really is to create content-rich pages
that appeal to both your human visitors and to the spiders.
- Hands-On Training! You
will create a Web page using the techniques presented earlier, while we
watch over your shoulders and offer suggestions.
- Hands-On Training!
Analyze a few of the participants' pages and offer suggestions to
improve the way an audience would respond to the page.
Making Your Content "Search Engine Friendly"
- You've created the content, but how can you make the
content "search engine friendly" to boost your chances at having a highly
visible Web page?
- Hands-On Training!
Using the software program WebPosition Gold 2's Page Critic, walk through
the actual optimization process step by step in this informative session,
then put into practice all that you've learned.
- Hands-On Training!
Learn how to use GRSeo (Search Engine Optimizer) software, and run your
newly created page through the software and study the suggestions made.
Answer questions, and hand out evaluation forms.
End of Day #1
Day Two of Beginners
Workshop
Focus: Search Engine
Processes
8:00 AM to 8:30 AM -- Continental Breakfast
8:30 AM to 9:00 AM -- Review of Evaluation Forms and Answer
Questions
Stay out of Trouble with the Search Engines!
- What is "spam," and why is it so important to follow
all of the engines' guidelines?
- Discuss how to stay out of trouble with the search
engines by going over a listing of "Do Not Spam" guidelines.
The Submission Process
- Now that you've created your pages, how can you get them
listed in the search engines? Learn everything you need to know about
submitting your pages to the search engines in this session.
The Reporting Process
- How can you determine your rankings, once your pages
make it into the search engines' indices?
- Learn strategies for using WebPosition Gold 2 to
determine your rankings, and learn of alternate software or services that
will be of interest to you, such as WebRank or Top Dog Pro.
Lunch Break
Hands-On Training! Review of
Participants' Web Sites
Building Link Popularity
- What is "link popularity"? Building a solid link
popularity is one of the most important things you can do to ensure the success
of your Web site. Learn effective link building strategies in this
informative session.
- Hands-On Training!
Determine the link popularity for some of the participants' sites, and visit
those sites to offer additional suggestions.
Problem Solving Strategies
- Is your Web site design creating problems in achieving a
top search engine ranking? Learn what design strategies can present
problems in achieving top rankings, and find out what you can do to solve the
problems.
Answer questions, and hand out evaluation forms
End of 2-Day Beginners
Workshop
Register now to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
3-Day
Advanced Workshop
(Is the Advanced Workshop "right" for you? Take
this prerequisite
quiz to find out.)
Get To Know You
Session
8:00 PM -- "Get to Know You" Session (an informal session
to get to meet participants informally on the evening before the workshop
begins)
Day One of Advanced
Workshop
Focus: Advanced Keyword Research and
Creating Effective Sales Copy
8:00 AM to 8:30 AM -- Registration and Continental
Breakfast
8:30 AM to 9:00 AM -- Welcome and Introduction of
Participants
Advanced Keyword Research
- You may *think* you know how to research keywords,
but you'll learn how much you really don't know in this
intense session that deals with choosing targeted keywords for your Web
pages.
- You'll learn how to think of alternate routes if the
logical path isn't effective, and you'll learn how to think "outside of the
box," and watch that lateral thinking convert to traffic and sales
for your site.
- Hands-On Training!
We'll visit some of the participants' sites and offer suggestions for
keyword choices that are sure to bring in targeted traffic.
Getting Up to Date on Submission Procedures, including Pay
Inclusion Programs
- Is there an order in which you should submit your
pages that works to your benefit?
- Should you use pay inclusion, and if so, for which
engines?
- Let's review the latest submission guidelines to keep
you from getting in trouble with the engines.
Lunch Break
Hands-On Training! Review of
Participants' Web Sites
Creating Captivating, yet Search Engine Friendly and
Sales Oriented, Content for Your Web Site
- Learn how to create content-rich gateway information
pages that appeal to both your human visitors and to the
spiders.
- Is your Web Site content written to increase your chances at
converting visitors to buyers? Learn how to increase your conversion rate by
writing effective sales copy by following a simple, yet extremely powerful,
formula.
- Hands-On Training! You
will create a Web page designed to get your visitors to click on the
"Buy Now!" button.
- Hands-On Training!
Analyze a few of the participants' pages and offer suggestions to
improve the way an audience would respond to the page.
Page Checking Software Programs . . . are they Worth the
Effort and Expense?
- Hands-On Training!
Discuss WebPosition Gold 2's Page Critic, and run your newly created
pages through the software.
- Hands-On Training!
Demonstrate GRSeo (Search Engine Optimizer) Software, and run your new
pages through this page checking software.
The Importance of Building Legitimate Link Popularity
- You already know that building a solid link popularity is one
of the most important things you can do to ensure the success of your Web site.
However, it's also one of the most time consuming. Learn how to make the
best use of your time in order to have a better chance at boosting your link
popularity in this informative session.
- Hands-On Training!
Demonstration of a software program that will help you build a solid,
legitimate link popularity to your site.
Answer questions, and hand out evaluation forms.
End of Day #1
Day Two of Advanced
Workshop
Focus: Advanced SEO
Strategies
8:00 AM to 8:30 AM -- Continental Breakfast
8:30 AM to 9:00 AM -- Review of Evaluation Forms and Answer
Questions
Cross Linking Strategies and Theme Search Engines
- "Theme" analysis goes hand in hand with link popularity
strategies, so learn how to build a consistent theme throughout your site.
Learn how to convince the search engines and the
entire Web community to believe your site is about what you
say it is about.
- Determine whether the sites linking to you are helping or
hurting your search engine relevancy!
- Hands-On Training!
Demonstration of a software program that will help you build a
theme-related Web site.
Unique Strategies
- Learn unique and brand new strategies by Michael
Campbell and Dave Barry. This is your chance to learn from the top gurus in the
industry!
Usability Issues with Your Web Site
- After working so hard on gaining targeted traffic to your
site, are there any usability issues that could hinder sales? After all,
getting the traffic to your site is the first step, but converting that
traffic to sales is your ultimate goal. Do you know how?
Lunch Break
Hands-On Training! Review of
Participants' Web Sites
Work Around Solutions for Problem Strategies
- Are you working with sites that are dynamically generated?
Sites with Flash as the main page of the site? Sites that have large image
maps, frames, or are graphic intense? This session will offer outstanding
strategies to meet and overcome even the toughest challenges.
- Hands-On Training!
Visit participants' sites that are currently experiencing challenges and
offer example strategies for dramatically improving the sites' findability and
ranking.
Working with the Pay Engines
- No doubt about it -- the pay engines can play a very
important role in search engine optimization if you understand the rules of
the game.
- Learn strategic tips and methods that will capture new
targeted traffic that converts to undeniable sales.
- Learn of services to help you track your keyword purchases,
such as Keyword Bid Optimizer.
Traffic and Spider Analysis
- Analyzing your human and spider traffic will give you
crucial information that you can use to strengthen your site. Are you
losing traffic from one page of your site? Why? Are you getting the information
you really need from your log analysis software? What areas are the most
important in log analysis, and which should you be concentrating
on?
- Learn ways to track your conversion rate so you'll
know whether your search engine or pay keyword efforts are actually paying
off.
- Hands-On Training!
Demonstration of software for tracking traffic (WebTrends and Urchin),
spider visits (Robot Manager Pro), and conversion rates (Keyword Tool or
ClickTracks).
Answer questions, and hand out evaluation forms.
End of Day #2
Day Three of Advanced
Workshop
Focus: Strategies "Beyond
SEO"
8:00 AM to 8:30 AM -- Continental Breakfast
8:30 AM to 9:00 AM -- Review of Evaluation Forms and Answer
Questions
Problems . . . and Solutions
- Study problems that advanced SEO's often encounter,
and go over a series of possible solutions for each of those problems.
- Is your Web site found under the singular version of your
keyword phrase but not the plural? Is your site banned from the engines, and
you're trying to find out how to get back in the engines' good graces? Are you
creating a series of Web sites across the country that will be similar in
design and content, and you want to make sure to follow the engines' guidelines
for staying out of trouble? Do you have to use pay inclusion, or whatever
happened to the good old "free add URL"? Are you using Flash navigation, and
the engines can't find your interior pages? Learn solutions to these problems,
and more.
- Hands-On Training!
What problems do you have with your pages? Let's come up with a list of
possible solutions for you.
Track #1: The Professional
SEO
- Are you a professional search engine optimizer with
clients? If so, this session will help you learn how to convert prospects
to actual clients! You will learn:
- Pricing strategies;
- How to build a powerful proposal;
- How to build your SEO business from scratch;
- How to establish credibility with clients;
- How to manage client communications;
- How to continually out-perform client expectations;
- How to build your business presence through
networking.
Track #2: For SEO's who are
Working on Their Own Sites
- Detailed Insights Into Each Major Search
Engine
Join in a frank discussion about the individual engines and
directories. Study the idiosyncrasies about each, and learn how you can use
those unique features to gain an edge over your competition.
Lunch Break
Hands-On Training! Review of
Participants' Web Sites
Completion of Track I and Track II Sessions
Answer questions, and hand out evaluation forms.
End of 3-Day Advanced
Workshop
Register now to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
5-Day
All-Inclusive Workshop
The 5-Day All-Inclusive Workshop will consist of the 2-Day
Beginners Workshop followed by the 3-Day Advanced Workshop. Follow the
agenda for both the Beginners and Advanced Workshops
to learn how this all-inclusive workshop will be conducted.
Students who attend the 5-Day All-Inclusive Workshop will
learn search engine marketing strategies from the basics all the way through
the advanced strategies for a totally comprehensive week of learning.
Register now to attend a
Search Engine Workshop . . . the premiere onsite search engine marketing
workshops in the world!
Benefits of Attending a Search Engine
Workshop Again and Again!
- With the workshops now divided up according to experience
level, beginning students will want to move up to the Advanced workshop, and
Advanced students will want to come back on a yearly basis to catch up on
what's happening in the industry since the last time they attended a
workshop.
- We're constantly updating the workshop material itself as
the industry shifts and changes. There will always be certain "standard"
sessions at the workshops, but the techniques involved in those strategies are
constantly evolving, and you'll learn about those changes by attending the
workshops on a regular basis.
- As you get more advanced in your search engine
optimization work, you'll want to meet with strategists who are the best in the
business, those who know how to create unique and exciting brand new
strategies that you can take home and try on your own sites. With Michael
Campbell and Dave Barry on board, you'll have access to two of the best in the
business. If you're highly technical, Dave will speak your language and can
answer any question or solve any problem you might have with your Web site as
it becomes more advanced and "technical." Michael Campbell is well known for
his outstanding and extremely successful strategies. By attending our workshops
on a regular basis, you'll have a chance to work with those two top minds and
visit with Michael and Dave on a personal basis about your own Web sites.
- If you attend the first workshop as a true beginner, you
may be able to absorb only so much. When you come back again, you'll be
ready to tackle the more advanced strategies that you'll want to use in your
SEO work.
- Every workshop is different, with different people from
different walks of life. We all learn from each other. Plus, attending
the workshops regularly will help you come in contact with people who are
interested in the same things that you are: success on the Web, and you'll be
able to learn from the experiences of others.
- Depending on the location of the workshop, you'll have the
opportunity of meeting others who are highly visible and important in the
search engine industry. For example, chances are good that you'll be able
to meet Brent Winters from First Place Software along with some of his
personnel if you attend our Orlando workshops. If you attend our workshops in
the UK, you're likely to meet Mike or Andy Mindel of Wordtracker. Many
"celebrity" SEO's live in areas where we hold workshops, so you'll be able to
meet and get to know them by attending our workshops.
- Don't forget that returning students can attend the
workshops at one half the price of the workshop throughout the current and
the next year!
- Check out our impressive Start-Up Tools Arsenal. Just ONE of those
offerings is being able to attend one of Danny Sullivan's Search Engine
Strategies Conferences at HALF price!
- Also, remember that the workshops and all travel expenses are
100% tax deductible as a business expense, which will certainly help you
at tax time!
- If your industry requires yearly CEU's, don't forget that
you can earn University CEU's by attending our workshops.
- And, let's face it -- Search Engine Workshops are FUN!
Because attendance is kept down, you get to know each of your fellow students
and they become your friends. You laugh with them, then cry with them, as you
each share search engine stories. They become your SE family, and you can keep
up with them by participating in the Search Engine Forums and attending chat
sessions.
- Join us at least once a year to keep up with what's
happening in the industry and to get to know another group of search engine
friends. :)
Register
now to attend a Search Engine Workshop . . . the
premiere onsite search engine marketing workshops in the
world!
